Last week I walked into Dick’s Sporting Goods® and was elated by their selection of Nike® Tempo Track shorts. There were so many colors and patterns. In a matter of seconds my mood changed from complacent to ecstatic. I was inspired and eager to be the best athlete in the world. I knew when I put on that running gear I was no longer ordinary me, but transformed into a super-fast, incredible athlete. I could achieve anything!
Isn’t it fascinating what a brand can do? How it makes you feel? What it makes you believe? The loyalty it creates? [Read more…]