One of the many things that I love about Midan Marketing is the transparency, accountability and growth that teammates encourage in each other. That encouragement translates into both professional and personal growth. For example, we have developed Mission Statements for our work teams as well as individual personal Mission Statements for ourselves (there’s another entire blog in that subject :)).
We are also encouraged to set personal growth goals in addition to business goals. One of my personal goals this past year has been to read more in order to increase my knowledge; to get my nose out of my little corner of the world and soak up some wisdom about areas outside my daily routine.
My first choice in this adventure – do I attempt (yet again) to read the 350-page “Key Account Management and Planning” book that adorns my bookshelf? Or do I pick up an intriguing little 194-page book I bought on the spur of the moment at Amazon.com entitled “Love is the Killer App”, by Tim Sanders? Hhhmmm, is there really a choice involved here?
In the business world these days, it is abundantly easy to find people who are “sharks”, as Mr. Sanders puts it. Sharks are those people that are cruising the business waters, looking for their next tasty meal of anyone that holds something that they want to possess – money, power, prestige…
However, there are also a large number of “lovecats” in the business world today. What do I mean by a lovecat? Here is Mr. Sanders’ definition: “The act of intelligently and sensibly sharing your intangibles with your bizpartners. What are our intangibles? They are our knowledge, our network and our compassion.”
I appreciate this definition because it encourages me to share what I know freely and to unabashedly ask others around me for their
wisdom. I work with some incredibly smart people within Midan, at our client organizations, and through our talented vendor partners. The lovecat idea promotes the flow of information and the exchange of ideas, learning and interests. As I’ve practiced being a lovecat, I’ve started asking “why” more often in order to figure out what makes people tick and where their passion lies. That leads to more knowledge.
Please don’t misunderstand me – I’m not suggesting that we all join hands and sing, “All You Need is Love,” together. This is a serious discussion because success in today’s business world hinges on knowledge, networks and believe it or not, compassion.
The key is to use these tools wisely.
So, here is what I’ve learned since picking up this wonderful book by Tim Sanders:
- Never stop learning and never stop reading – I constantly need more knowledge.
- Look for opportunities to help others and share knowledge – my network depends on this.
- Be interested in those around you, and I mean genuinely interested – it’s the best way to truly show compassion.
Share your knowledge, your network and your compassion freely with those around you. In the process, I believe that you’ll learn more about those people. And you’ll also get some deeper resources for the next business issue you may face. Try the lovecat way – it can bring you more knowledge, challenging ideas, and a lot of fun along the way.
Let me know what you think.