Let’s talk about adult ADD. I think I have it. You may think you have it. But is it real? And is instant info osmosis really good for us?
During Midan Marketing’s Breaking the Pattern trends webinar in March of this year, I talked about instant info osmosis as one of seven big consumer trends to watch this year. The whole premise of this trend is that in today’s fast-paced, easy-access world, we are able to find anything we want, anytime, anywhere. But that doesn’t seem to be enough for us anymore. We all seem to have tech-induced attention deficit disorder (ADD) that has left us impatient and unwilling to give our full, undivided attention to anything for very long. We not only want information instantly, but we want to be able to understand what we are looking at in a matter of seconds. [Read more…]