Earlier this week, we delivered the 2012 update to the Power of Brands (POB) research in a webinar with Merrill Shugoll of Shugoll Research. While I’m feeling a sense of relief that we’ve finally shared this insightful piece of research with the industry, I also sit here at my desk today thinking a bit more about key action steps for the meat industry, and am struck with a sense of immense concern over some of the findings of the research. I’m once again reminded from this latest piece of research that we have a long way to go in effectively marketing meat products to consumers.
Archives for May 2013
Most companies today know the value of a company mission statement. It clarifies what the company is all about. It states more than a mission, it identifies the core purpose of a company. At Midan Marketing, we review a business book every few months. During one of these reviews, we covered The Seven Habits of Highly Effective People by Stephen Covey. This book has been around since the 1980’s and is still as relevant today as it was when it was written. [Read more…]