Archives for August 2013

Visualizing Information

I have always been a visual thinker, so it should come as no surprise that I love infographics. “What is an infographic?” you might ask. Here’s my take on it:

Infographic: a representation of data or information that has been simplified into visual bullet-points, if you will. They consist of images and type that tell a graphical story.

The word Infographic is just one name for this kind of imagery; they are also presented under the following terms: visual mapping, data visualization, visual metaphors and information design. [Read more…]

Bigger, Better, Stronger and Faster

It’s engrained in today’s society to be on the forefront of making all things bigger, better, stronger and faster, both figuratively and literally. Marketing is arguably at the heart and soul of this concept and generating new ideas is critical for success.

Every notable marketing agency has their own take on this very idea. From Midan’s viewpoint, what we are looking for is simple – to bring ideas to the table that add value both internally and externally to our clients.

We want to do our best at pushing ourselves and those we work with forward.  So it only makes sense for us at Midan to embrace this movement and do what we do best, put some new idea generation goals in place and make them measurable.  [Read more…]