Archives for September 2013

My first few months at Midan

It’s been about four months since I started working at Midan Marketing. How could I have ever imagined working with a team of professionals who are not only extremely smart about meat and how to promote it, but are genuine, committed and an absolute pleasure to work with? Looks like I finally have my dream job!

I pretty much hit the ground running my first week at Midan. I got to dig in on a brand tracking study, getting the most value and quality for our client, keeping the details intact. A qualitative project was already underway so it was a new experience for me to understand a unique method for getting consumer feedback. At the end of the first few weeks, I have to admit the most fun I had was working on a proprietary Midan project called Manfluence, thinking about men grocery shopping and cooking! [Read more…]

Chipotle’s platform against modern agriculture

As a company made up of individuals passionate about food and agriculture, we at Midan Marketing, do not support Chipotle’s platform against modern food production. Their recently launched ad campaign is alarmingly hypocritical. We do not see cows, pigs, and chickens being raised at every one of Chipotle’s more than 1,400 locations, as suggested in the video. According to their Facebook page, Chipotle claims that their video is set in a “fictitious future world” – and it is just that. Fiction.  The video is a gross misrepresentation of modern food production, and we feel it is completely unethical to start a conversation with consumers about modern agriculture with these kinds of lies and fabrications.

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