Archives for September 2016

Millennials, Unfiltered

My name is Gibson and I’m a Millennial. You’ve seen my name attached to several blogs written from the Millennial perspective. Loyal blog readers have gone grocery shopping with me, grilled ribeyes with me and even sat in a classroom of carcasses with me. I’m a member of the elusive generation that everyone is talking about. The generation old enough to remember the days of dial-up internet, but too young to know a time without Justin Timberlake. The generation that knows Google as a verb and the ‘Gram as something other than a S’mores ingredient. (That’s short for Instagram, for you non-Millennials.) And as the generation of 75 million strong that is approaching its prime spending years and taking its money to the meat counter, it may be time to get to know us.

To better understand generational shopping patterns, Midan conducted a study comparing Millennials and Boomers. These two influential consumer groups were asked about meat consumption, preferences and attitudes toward meat and health, and the results are pretty spot on, according to this Millennial. While some of the findings made me feel like there must have been a hidden camera in my kitchen, others were not as applicable to my eating or shopping habits; however, I can easily see how they would apply to my fellow Millennials.

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Millennials, Boomers and Meat: A Closer Look

We’ve all heard so much about Millennials, you might think you already know everything there is to know about them.  But if you’re still trying to get inside the head of this enigmatic species, we’ve got some intel that can help you engage this elusive target and sell more fresh meat.

millennials at the meat case

There’s good reason the media has been advising you to pay attention to this consumer segment — Millennials number 75 million strong and know how to make themselves heard.

At Midan, it was only natural that we wanted to learn more about their meat eating habits.  But we also wanted to understand them in context:  how do they purchase meat compared to other consumers?   We decided to study Millennials alongside that other influential generation impacting the meat case in a big way: Baby Boomers.  Millennials have been getting all the attention lately, but it’s the Boomers that have all the money – don’t underestimate their buying power!

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