• Mollie Ruf
  • Vince Versaci
  • Todd Amstein
  • Sheryl Lippard

  • Amy Eggleston
  • Michael Uetz
  • Meredith Collins
  • Lauren Zuber
  • Lynn Paulson
  • Karen Shearer
  • Kristy Finley
  • Jo Ann Natt
  • Julie Murphy
  • Hilary Mayclin
  • Colleen Holland
  • Caroline Ahn
  • Danette Amstein
  • Adamo
Midan Team

  • Midan Marketing is the brainchild of principals DANETTE AMSTEIN and MICHAEL UETZ. In case you’re wondering, our company name (pronounced MY-den) comes from the combination of the first two letters of Michael’s name (Mi) and the first three letters of Danette’s name (Dan).
  • Before launching Midan Marketing in 2004, Michael and Danette owned their own businesses, each built upon more than 15 years of marketing success. Prior to owning their own businesses, the two knew each other through previous work with the National Cattleman’s Beef Association.
  • They decided to join forces to create greater efficiencies and to offer a broader range of services to their clients. With the addition of a talented staff to carry out their creative vision,

    Midan Marketing has evolved into a one-stop shop for organizations seeking customized marketing, market research and communications programs.

  • While we do work for a wide variety of clients from healthcare providers to churches, when you take a look at our client list and our principals’ backgrounds, you’ll notice a common theme.

    We live, breathe, eat, read about, write about and talk about meat.

  • Both Michael and Danette have backgrounds working on their respective family’s farm. Both later continued that passion while working in the meat industry, specifically the National Cattleman’s Beef Association. Michael and Danette lead the Midan team to the forefront of the issues in the meat industry from retail merchandising and brand development to nutrition labeling.
  • Our expertise includes research, focus groups, public relations, communications and creative development. See OUR WORK for examples in these areas.

 

We are grateful
and privileged to
have partnered with wonderful people
and organizations
over the years.

  • AB Foods
  • American Lamb Board
  • Aunt Nellie’s
  • Bord Bia/Irish Food Board
  • Carolina BalloonFest
  • Carolina Energy Solutions
  • Current Surveying & Mapping, P.A.
  • Gold’n Plump
  • National Cattlemen’s Beef Association,
    funded by the beef checkoff
  • National Pork Board
  • National Pork Producer’s Council
  • Nolan Ryan’s All Natural Beef
  • Norris, Stewart & Ralston, P.A.
  • Pfizer Animal Health
  • Piedmont HealthCare
  • Sperry Quarter Horses
  • Steve King Foundation
  • Tyson Fresh Meats, Inc.
  • United States Dairy Export Council
  • United States Meat Export Federation
  • Western Avenue Baptist Church
  • Yerecic Label

 

Midan
in the News

Group suggests meat
case tactic in face of
changing consumers
VIEW ARTICLE

The 2012 Perishables Trends Forecast
VIEW ARTICLE

Meat case study shows
price-shopping but not
protein-shifting
VIEW ARTICLE

AMC REPORT: Study reveals
per-lb. price to be a driver
VIEW ARTICLE

Price Becomes Even Bigger
Factor for Meat Shoppers
VIEW ARTICLE

Opportunities Abound
for Meat Marketing
VIEW ARTICLE

Responding to the
New Meat Shopper
VIEW ARTICLE

Promotional Drop:
Meat Trends Today
VIEW ARTICLE

Focus Groups Suggest
Meat Department Upgrades
VIEW ARTICLE

AMI SHOW REPORT:
Meat department sales growing
VIEW ARTICLE

Confident Consumers Still
Spending on Meat: Survey
VIEW ARTICLE

Educate, Engage and Inspire
VIEW ARTICLE

Consumer meat, poultry buying
on the rise, study finds
VIEW ARTICLE

Our Clients
in the News

In the Aisles: A New Balance
VIEW ARTICLE

Pork Board Issues
New POS Materials
VIEW ARTICLE

Taste Test: Hot Fusion
VIEW ARTICLE

Tyson Fresh Meats Fires
Up Burger Universe Promo
VIEW ARTICLE

A Time for Meat
VIEW ARTICLE

Press Releases

Midan Marketing Challenges
Meat Industry Leaders to Break
the Pattern in New Webinar
DOWNLOAD PDF

Midan Marketing is Named
Retail Agency for the
National Pork Board
DOWNLOAD PDF

Media Inquiries

Please contact
Caroline Ahn

PR

 

We are looking for
a special individual to
join our dynamic team.

We’re Hiring

The Project Manager will wear many hats while juggling multiple projects in this growing, fast-paced marketing agency. This is someone who is capable of taking project assignments from account executives and running with them, while serving as a team lead and managing workflow and projects to completion. He or she must possess a “mission possible” approach to project management.  The Project Manager will support key activities and projects across various clients and will be quite comfortable in a project management role. This person must be used to pressure and tight deadlines; possess excellent organizational, communications, analytical and strong writing skills.  Ideal candidate will possess a degree and strong knowledge of meat and livestock production.
VIEW FULL JOB DESCRIPTION

Please submit your resume to WORK@MIDANMARKETING.COM