Vince VersaciData Analyst
As the Data Analyst, Vince interprets rows and rows of numbers and assigns them meaning that helps our clients make important business decisions.
Vince is very comfortable swimming in the data pool. |
- What's your most embarrassing moment?
Having my leg stitched up after attempting to climb
down my apartment building. - What habit are you most proud of breaking?
ABBA dance parties - What's the best bargain you've ever found at a garage sale or thrift store?
I bought my first recording equipment off ebay®. - What's the best costume you've ever worn?
A Nintendo® GameBoy
made of cardboard.
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Todd AmsteinController/ C.I.O.
Todd is the Controller and Chief Information Officer. Along with managing the firm’s finances, Todd is the Computer Guru responsible for keeping our monitors glowing and our servers humming. |
- What was your first job?
Working on the farm. We
had about 1,000 acres of crop land and about 1,000 acres
of pasture land to support our 500 head of registered Hereford cattle and 1,000 head feedlot operation. - What's your favorite children's book?
Did I Ever Tell You How
Lucky You Are? by Dr. Seuss.
I like springing into a rhyming line from this book any time one of my kids is complaining about something. - What's your favorite office supply?
I like them all! - If you could live in any home on a television series, what would it be?
The estate in Hawaii on Magnum PI called
"Robin's Nest."
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Sheryl LippardExecutive Assistant
As the Executive Assistant in the Statesville office, Sheryl is responsible for keeping Danette up to date with invoicing and budgeting. She also supports the Creative Communications Team. (It is true– Sheryl
runs the place!) |
- What's the most interesting biography you've ever read?
On Writing by Stephen King.
He is one strange guy. - What's the most memorable class you've ever taken?
"Dating Quilts" I learned
what poison green is and
what cheddar is...
extremely interesting. - What is your favorite tree?
Sequoias - What's your favorite
office supply?
My coffee mug
(that counts right?)
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Noah JohnsonMarketing Assistant
Noah is the Administrative Assistant in the Chicago office. He has his hands full keeping our project timeline and timekeeping software systems running smoothly (not to mention corralling the Chicago team members!). |
- What's your favorite form
of exercise?
I love rock climbing, bouldering and weight training...I can't stand
running though! - What did you do for your favorite childhood birthday?
We had a beach party
and bonfire. - Have you ever taken
dance lessons?
Sort of. During college, once
a month a bunch of us would go out to a small, nearby
town and go square and line dancing. It was definitely a learning experience. - If you could travel anywhere
in the United States right now, where would it be?
Colorado. I love everything about the state. When I'm in the mountains, the world makes sense.
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Michael UetzPrincipal
Michael is a Managing Principal in the Chicago office, where he oversees the work of the Market Research Team. Michael’s long-term connection with the meat industry started on his family’s ranch in North Dakota and blossomed during his time at the National Cattlemen’s Beef Association. His understanding of the complete meat channel combined with his market research expertise gives our meat industry clients a competitive edge. |
- What do you do fo
fun outside of work?
Ride horseback, work out, watch movies, read, and spend time with friends
and family. - If you had to be named after one of the 50 states, which would it be?
North/South Dakota. I always like the name Dakota. We use it in all the registrations for our foals on the ranch in ND. - If you could go to Disney World with any celebrity alive today, who would it be?
Jack Black.
He'd make the
visit hysterical. - What did you eat for
lunch yesterday?
Celery sticks, a turkey and
ham sandwich with Swiss cheese on whole wheat and
a peach yogurt.
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Meredith CollinsJr. Account Executive
Meredith is a Junior Account Executive for
Tyson Fresh Meats, Inc. She’s the ultimate train conductor with the project management skills you need to keep everything running on track.
(And she does it all with a smile!) |
- If you could travel anywhere in the United States right now, where would it be?
Hawaii - Are you afraid of heights?
I didn't think I was until I climbed the Eiffel Tower. - What's the best costume you've ever worn?
Pippi Longstocking - I used a coat hanger to braid my hair and make it stick out on both sides of my head! - What was your first job?
My first "real" job was a typist/writer/photographer for a small newspaper. Before that, I worked at my dad's office filing and typing.
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Lauren ZuberGraphic Designer
Lauren is our Graphic Designer who makes everything we produce look amazing. From print materials to website design, Lauren
knows how to create big impact with
visual communications. |
- What's your favorite
office supply?
Monkeys - How did you meet
your spouse?
Michael was hiding a dead fish in my dorm room. It was love at first sight. - If you could travel anywhere in the United States right now, where would it be?
I have had a craving to visit Santa Fe, NM and Arizona
for some time now; maybe
since it's been raining here
so much lately. - Have you ever been in
a food fight?
When I was in college it turned into a tradition to rub cake all over the person's face if it was their birthday. They usually fought back.
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Lynn PaulsonMarket Research Coordinator
Lynn is the Market Research Coordinator who helps keep the Research Team on target. Lynn’s our bloodhound; she can track down information and won’t leave a trail until she finds what’s she’s looking for. |
- Apple pie or pumpkin pie?
Pumpkin everything! I wait
all year for pumpkin foods to come back out from hiding. - If you could be an animal what would you be?
I would be a panda.
They're sooooo cute. - What's your favorite children's book?
If You Give a Mouse a Cookie by Laura Joffe Numeroff and Felicia Bond. I think that it teaches great values and is
very sweet. - What's the best costume you've ever worn?
My sister loves to throw wild theme parties, one was an 80s prom party. I got an 80s prom dress from the thrift store, bought extremely vibrant makeup and my hairstylist gave me the biggest 80s
poofy hair.
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Karen ShearerSenior Account Executive
Karen is the Senior Account Executive. She has spent the majority of her career involved with the pork industry, focused on improving the meat case shopping experience for consumers. Karen’s wealth of industry knowledge enables her to provide critical strategic planning for our clients. (Her quick wit also provides welcome comic relief at Midan.) |
- How did you meet your spouse?
He called me about
a motorcycle. - What's your favorite office supply?
A Uni-ball Signo 0.38 pen
(0.28 if I can find them) - What's your most embarrassing moment?
I ripped the back of my skirt at a trade show. I stood against the wall, as my colleague found a raincoat for me. Folks were coming down the escalator. I just kept saying, "Welcome to the first floor. We're glad to have you here." - If you could have a super power what would it be?
The power to heal people
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Kristy FinleyAdvertising Coodinator
Kristy is the Advertising Coordinator responsible for ad placements in trade publications and on social media sites.
She is also the “Photo Shoot Coordinator Extraordinaire” who makes sure every detail
is perfect in our mouth-watering professional meat photographs. |
- What do you do for fun outside of work?
I always enjoy spending time with my family. We like to
play games and spend time outdoors. During the summer,
I enjoy spending time on the lake or in the pool. - Have you ever been in
a food fight?
I wish, or does my husband smearing wedding cake
in my face count? - What did you do for your favorite childhood birthday?
Kart Ranch - rode go-karts and played miniature golf. - What's your favorite
TV show?
"Reality" TV
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Jo Ann NattCopywriter
Jo Ann is the Copywriter who gives voice to our clients’ messages. She’s a chameleon who can craft an e-newsletter article one day and sales brochure copy the next. Jo Ann is also the webmaster responsible for content for Midan
and client websites. |
- If you could go to Disney world with any celebrity today, who would it be?
Oprah - Vanilla, chocolate, or strawberry milkshake?
Coffee milkshake! - What habit are you most proud of maintaining?
Flossing! - What's the best costume you've ever worn?
60s go-go girl
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Julie MurphyMarket Research Manager
Julie is the Market Research Manager who handles our consumer research. It’s no surprise her favorite questions are “Why?”
and “How?” When you want to get a read on consumer attitudes and behaviors, Julie’s your girl. Prior to joining Midan, Julie spent 5 years at Cramer-Krasselt as a Strategic Planner for CPG brands.
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- What's your favorite children's book?
I'll Love You Forever
by Robert Munsch - Who's your favorite muppet?
Fozzie the Bear - Are you afraid of heights?
For sure. I won't even get
up on a ladder. - If you could have a super power what would it be?
Clone myself
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Hilary MayclinAccount Executive
Hilary is the Account Executive for Tyson Fresh Meats, Inc. You’re in good hands with Hilary – she is detail-oriented with a strong meat industry background. Her previous experience includes 10 years at Cargill managing key accounts. |
- What do you do for fun outside of work?
Gardening, cooking, traveling, spending time with family
and friends. - If you could be any animal, what would you be?
A monkey. In addition
to being adorable, they
are intelligent, curious,
and strong. - What is your favorite TV or radio commercial/ad campaign of all time?
The ESPN commercial with
the Ohio State boy and the Michigan girl kissing - the tagline was "without sports
this wouldn't be disgusting." - How did you meet
your spouse?
We met on a blind date at a Cleveland Cavaliers game. I had tickets and it was my idea to go. As luck would have it, I learned later, my husband's favorite sport is basketball.
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Colleen HollandAccount Executive
As the Account Executive for the National Pork Board, Colleen lives and breathes retail pork.
She is responsible for working closely
with the National Pork Board’s Retail Team to
keep fresh pork front and center in the meat case. Oink! |
- What do you do for fun outside of work?
Cooking Club, Dinner Club, Intramural volleyball and
floor hockey, Book Club…
to name a few! - If you could travel anywhere in the United States right now, where would it be?
West. I’ve always wanted to
go to Montana and I love Colorado. It’s just so relaxing. - What did you do for your favorite childhood birthday?
My birthday is the day before Halloween and I love my birthday. We celebrate Happy Colloween every year. - If you could live in any home on a television series, what would it be?
Modern Family.
It’s never boring!
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Caroline AhnPublic Relations Manager,
Social Networker
Caroline manages our Public Relations and Social Media efforts. It’s her job to ensure that
the industry is all a-twitter about what’s happening with our clients, both in trade publications and on social media platforms.
(It’s a good thing Caroline’s a social butterfly who is skilled at wooing the media!) |
- What's your favorite Broadway musical?
Les Miserables - If you could have a super power, what would it be?
Mind control. Jedi style. - What's the best bargain you've ever found at a garage sale or thrift store?
I bought a beautiful Dulce & Gabbana dress for $40 at a consignment store in Boston. High fashion on a budget! - What do you do for fun outside of work?
I run along Chicago's beautiful lakefront, practice yoga, blog about beauty products and dine out a lot.
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Danette AmsteinPrincipal
Danette is a Managing Principal located in the Statesville office, where she lends strategic direction to the Midan Creative Communication and Public Relations Teams. Danette has had a lifelong love for the meat industry that started on her family’s farm in Kansas, grew during her involvement with the National Cattlemen’s Beef Association and state beef organizations, and continues today in her passionate work for our meat industry clients. |
- How did you meet your spouse?
Because of my roommate's need for a shop vac. - What is your favorite form of exercise?
Kickboxing - What's the most interesting biography you've read?
Go Home and Tell by Bertha Smith. It's about a woman missionary to China in the early 1900s. It was fascinating! - Describe the weirdest dream you've had that you remember.
Michael and I owned a swanky hair salon in the desert!
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AdamoCreative Communication Director
Adamo (yes, that is his real full name!) brings creative flair and considerable expertise to his position as Creative Communication Director. Prior to joining Midan, he managed in-house creative development for The Coca-Cola Company for 10 years. Adamo is all about bringing more “wow” to our projects! |
- What was your first job?
Making candy at the Peanut Shack at the local mall - If you were stuck on a desert island and could only have one design program, what would it be?
Illustrator - What do you do for fun outside of work?
Play lots of street basketball, train my dog to do tricks, and watch "Dexter" with my wife. - What's your favorite breakfast food?
McDonald's Steak Bagel,
hold the eggs.
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Vince Versaci
Todd Amstein
Sheryl Lippard
Noah Johnson
Michael Uetz
Meredith Collins
Lauren Zuber
Lynn Paulson
Karen Shearer
Kristy Finley
Jo Ann Natt
Julie Murphy
Hilary Mayclin
Colleen Holland
Caroline Ahn
Danette Amstein
Adamo
Midan Team
Midan
in the News
Focus Groups Suggest
Meat Department Upgrades
VIEW ARTICLE
AMI SHOW REPORT:
Meat department sales growing
VIEW ARTICLE
Confident Consumers Still
Spending on Meat: Survey
VIEW ARTICLE
Educate, Engage and Inspire
VIEW ARTICLE
Consumer meat, poultry buying
on the rise, study finds
VIEW ARTICLE |
Our Clients
in the News
In the Aisles: A New Balance
VIEW ARTICLE
Pork Board Issues
New POS Materials
VIEW ARTICLE
Taste Test: Hot Fusion
VIEW ARTICLE
Tyson Fresh Meats Fires
Up Burger Universe Promo
VIEW ARTICLE
A Time for Meat
VIEW ARTICLE |
Press Releases
Midan Marketing Challenges
Meat Industry Leaders to Break
the Pattern in New Webinar
DOWNLOAD PDF
Midan Marketing is Named
Retail Agency for the
National Pork Board
DOWNLOAD PDF
|
Media Inquiries
Please contact
Caroline Ahn
|
- Midan Marketing is the brainchild of principals DANETTE AMSTEIN and MICHAEL UETZ. In case you’re wondering, our company name (pronounced MY-den) comes from the combination of the first two letters of Michael’s name (Mi) and the first three letters of Danette’s name (Dan).
- Before launching Midan Marketing in 2004, Michael and Danette owned their own businesses, each built upon more than 15 years of marketing success. Prior to owning their own businesses, the two knew each other through previous work with the National Cattleman’s Beef Association.
- They decided to join forces to create greater efficiencies and to offer a broader range of services to their clients. With the addition of a talented staff to carry out their creative vision,
Midan Marketing has evolved into a one-stop shop for organizations seeking customized marketing, market research and communications programs.
- While we do work for a wide variety of clients from healthcare providers to churches, when you take a look at our client list and our principals’ backgrounds, you’ll notice a common theme.
We live, breathe, eat, read about, write about and talk about meat.
- Both Michael and Danette have backgrounds working on their respective family’s farm. Both later continued that passion while working in the meat industry, specifically the National Cattleman’s Beef Association. Michael and Danette lead the Midan team to the forefront of the issues in the meat industry from retail merchandising and brand development to nutrition labeling.
- Our expertise includes research, focus groups, public relations, communications and creative development. See OUR WORK for examples in these areas.
We are grateful
and privileged to
have partnered with wonderful people
and organizations
over the years.
- AB Foods
- American Lamb Board
- Aunt Nellie’s
- Bord Bia/Irish Food Board
- Carolina BalloonFest
- Carolina Energy Solutions
- Current Surveying & Mapping, P.A.
- Gold’n Plump
- National Cattlemen’s Beef Association,
funded by the beef checkoff
- National Pork Board
- National Pork Producer’s Council
- Nolan Ryan’s All Natural Beef
- Norris, Stewart & Ralston, P.A.
- Pfizer Animal Health
- Piedmont HealthCare
- Sperry Quarter Horses
- Steve King Foundation
- Tyson Fresh Meats, Inc.
- United States Dairy Export Council
- United States Meat Export Federation
- Western Avenue Baptist Church
- Yerecic Label
We are looking for
a special individual to
join our dynamic team.
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We’re Hiring
Creative Team Administrative Assistant is an important role in this growing, fast-paced marketing agency. The person who fills this role must be a jack of many trades. He or she creates the first impression for visitors entering our office and is the first friendly voice our callers hear. Professional demeanor will ooze in the way he/she supports the Creative Communication Director, Executive Assistant and the graphic designers, copywriter and advertising coordinator that make up our Creative Team. The ideal candidate enjoys working on a wide variety of projects, multi-tasking, taking direction and has top-notch organizational skills and is willing to dive in and develop new skills. Proficient skills in Microsoft Office are required. This position is located in Statesville, NC. A Bachelor’s degree and a minimum of 3-5 years of experience is required.
VIEW FULL JOB DESCRIPTION
Please submit your resume to WORK@MIDANMARKETING.COM. |
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