The Selective Foodies Party

Gibson and Scout out on the town

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial.

Thanks to the Meat Consumer Segmentation research study, I can now add a new label to my list: Selective Foodie.

In December of 2016, Midan surveyed 2,200 meat eaters to better understand attitudes and behaviors surrounding meat purchasing and preparation. The results yielded six distinct segments of meat consumers, for which we created unique profiles to illustrate a multi-dimensional view of purchase drivers and shopping habits.

I’m a member of the smallest meat consumer segment, but what we lack in numbers, we make up for in passion! It’s never just about putting food on the table – it’s about finding the perfect recipe, crafting a complete grocery list, preparing with love (and wine) and enjoying a home-cooked meal with the fam. It’s about the experience.

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This Wavering Budgeteer Doesn’t Waver on a Good Deal

Diana and her Voracious Carnivore, Jeff.

My name is Diana Patulak Ross and I am the new proofreader at Midan Marketing. I am also new to the meat world (my background is in journalism, not meat!), so I was excited to attend our recent Meat Consumer Segmentation webinar. I was fascinated by the various meat consumer segments and curious to see which one I fit.

When it comes to shopping I am very thrifty so I wasn’t surprised to learn that I fall into the Wavering Budgeteer segment. The research was spot on!

Being a former newspaper reporter, I still love the smell of a hard copy newspaper so I go through the Sunday paper and circulars for coupons and store advertisements. After doing my research I know which stores have the best prices on meats and I am not afraid to travel to more than one to capture a good deal.

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I’m a Premium Player. What About You?

haley-frazierWhen it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and hate going out of my way to make my purchases.

Hello, my name is Haley Frazier and I am a Digital Content Coordinator at Midan Marketing. But I recently found out I am also a Premium Player.

I am referring to one of the six consumer segments Midan developed from our Meat Consumer Segmentation study. We conducted research to learn more about the different types of meat consumers in the U.S. today.

I am a millennial, but don’t let my age fool you—I pay for the meat I want because I care about having quality food! That’s one of the key characteristics of a Premium Player.

Ready to learn about this Premium Player’s habits?

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AMC 2017 Top 10

midan-marketing-team-photoBigger than ever before (with 1,300 attendees!), the Annual Meat Conference (AMC) 2017 was an awesome opportunity to hear from experts across all phases of the meat industry about what’s next for our favorite proteins. We came prepared with our trusty notepads and pens to capture the key takeaways, and we had our work cut out for us. See below for our Top 10 learnings. What were your key findings from AMC 2017? Please share below!

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Five Opportunities to Sell More Fresh Meat

sell-more-fresh-meatAt Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the meat industry. A key part of our job is to help our clients understand the implications those trends can have on their business. By assigning meaning to facts and figures, we can help turn meat trends into opportunities.

So what opportunities should be on your radar? I’ve outlined five that you might find helpful as you jump into the new year:

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Topics that Shaped 2016

At Midan, it is our job to pay attention to what is happening in the meat industry and beyond. Each week we comb the headlines, not only to keep up-to-date, but to identify patterns that could become trends that impact our industry. As we look back at the past year, a few prominent themes emerge that are likely to continue to require our attention in 2017.

Millennials: The challenge is different with this generation – we simply can’t lump them into a nice, neat category. After all, these “kids” have redefined individualism! One thing is certain: they are a large population force to be reckoned with and their impact has led to shifts in how businesses market to them. Millennials grew social media, heightened consumer consciousness about issues like sustainability and led the charge for clean labels, all while demanding bold flavors and convenient meal options. Complicated? Yes! Worth the effort? You bet!

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Fat is Flavor!

maggie-o'quinnAs a southerner raised in Georgia and now a proud nine-year resident of Alabama, I have enjoyed a lifelong love affair with saturated fat. I live for pork BBQ from local hole-in-the-wall restaurants with dirt floors (my favorite is Fresh Air BBQ in Jackson, GA), CAB® fat-on tri-tips on the grill and my husband’s buttermilk biscuits where lard is the not-so-secret ingredient. And no respectable southerner serves their greens without some saturated fat to make our dishes sing:  We are unapologetic about adding bacon to our kale and ham hocks to our collards.

I was born in 1975 at the time the “war on fat” was raging in our country. But I never understood why saturated fat was considered the evil enemy until I read Nina Teicholz’ book, “The Big Fat Surprise.” Her book is a fascinating dive into the studies that propelled the low-fat diet craze into our modern day lexicon.

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2017 Planning: Take Your Cues from 2016

Ah, fall is finally here!  The temperature has cooled down and that means it’s time for sweatshirts, pumpkin spice hot chocolate and Fantasy Football (Wish me luck — I’m a rookie!). It is also the period when we start mapping out marketing plans for next year.


In preparation for this blog, I reviewed what I outlined in last year’s planning blog and soon realized that the 7 points that I highlighted for 2016 are more relevant than ever. Some are especially significant now that we are getting a better handle on Millennials’ and Boomers’ meat consumption habits through our recent research. So my advice here is simple: read and repeat! (Just think of that genius marketing phrase from the shampoo bottle: “Lather, Rinse, Repeat.” If something is effective, do it again!)

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Millennials, Unfiltered

My name is Gibson and I’m a Millennial. You’ve seen my name attached to several blogs written from the Millennial perspective. Loyal blog readers have gone grocery shopping with me, grilled ribeyes with me and even sat in a classroom of carcasses with me. I’m a member of the elusive generation that everyone is talking about. The generation old enough to remember the days of dial-up internet, but too young to know a time without Justin Timberlake. The generation that knows Google as a verb and the ‘Gram as something other than a S’mores ingredient. (That’s short for Instagram, for you non-Millennials.) And as the generation of 75 million strong that is approaching its prime spending years and taking its money to the meat counter, it may be time to get to know us.

To better understand generational shopping patterns, Midan conducted a study comparing Millennials and Boomers. These two influential consumer groups were asked about meat consumption, preferences and attitudes toward meat and health, and the results are pretty spot on, according to this Millennial. While some of the findings made me feel like there must have been a hidden camera in my kitchen, others were not as applicable to my eating or shopping habits; however, I can easily see how they would apply to my fellow Millennials.

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Millennials, Boomers and Meat: A Closer Look

We’ve all heard so much about Millennials, you might think you already know everything there is to know about them.  But if you’re still trying to get inside the head of this enigmatic species, we’ve got some intel that can help you engage this elusive target and sell more fresh meat.

millennials at the meat case

There’s good reason the media has been advising you to pay attention to this consumer segment — Millennials number 75 million strong and know how to make themselves heard.

At Midan, it was only natural that we wanted to learn more about their meat eating habits.  But we also wanted to understand them in context:  how do they purchase meat compared to other consumers?   We decided to study Millennials alongside that other influential generation impacting the meat case in a big way: Baby Boomers.  Millennials have been getting all the attention lately, but it’s the Boomers that have all the money – don’t underestimate their buying power!

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