“Breaking the Pattern” was presented on March 20th, 2012, as the first research report released as part of The Consumers’ Case platform, Midan Marketing’s ongoing effort to help the meat industry keep an eye on the ever-changing consumer.This report takes a big picture look at four major “breaks” in consumers’ patterns and seven major trends that are driven by them. These trends are not just current fads, but large shifts in consumers that are permanently changing the way they plan, purchase products and consume them. Meat industry leaders must recognize and respond to these trends if they want to keep up with tomorrow’s shoppers.

Click the links below to view the webinar presentation or to download a copy of our one-page summary.