Bringing spice to the meat department

boring… alone in a cave… intimidating… like a trip to the dentist…

What is your first reaction when you read these words? It certainly doesn’t seem like a place I am interested in visiting.  Unfortunately, for everyone involved in the supermarket meat department, these words and phrases put a giant magnifying glass on a problem we are all facing.  These words are metaphors provided by consumers during a focus group when asked how to describe how they feel when shopping the meat department at their local supermarket.

Getting a gut ache right now? If you are not, it may mean you’ve already taken too much antacid today.  This is a industry –wide problem!  Don’t shrug this one off and go on to the other 100 things you need to think about today.  Take just a minute to stop and contemplate what this means and the ramifications.

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Transforming a vision into reality

There’s more than meets the eye when it comes to photography, and I never thought about what goes into a shoot until I started producing them. Producing a photo comes down to two very important things: preparation and detail. It all starts with a vision, and when everything goes according to plan, the vision is realized.

Producing photos is one of the most exciting responsibilities of my job. During a typical photo shoot, I’m running on pure adrenaline (which comes in handy during overnight shoots). Basically, I live for photo shoot days!

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