2018 Meat Industry Headlines

Wow, what a year! Change. Growth. Success. 2018 had it all.  Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019.

1. Positioning Protein Alternatives: Protein alternatives (including the diets that go with them) are here to stay. And it’s not just vegetarians exploring this category. Meat eaters are also weighing their options at the meat case. The key to tackling this disruptive trend is to not be antagonistic toward it, but instead find a way to coexist. Of course, that doesn’t mean we stop passionately marketing proteins. Take a look at how you can best position your brand to not just weather this change, but to grow and outlast future disruptions. And protein alternatives will no doubt face their own set of challenges. Looking ahead, rules and regulations regarding the terminology that can and cannot be used to market these products are coming. In fact, the USDA and FDA have already said that they will have joint oversight over this new category — just another example of how outside of the norm these meat alternative products are. But that won’t stop the push to complete a total replication of meat proteins. The question is, “Are your products positioned to win during this time of exploration?”

Outlook for 2019: Count on the battle for the center of the plate to continue to be a challenge that cannot be ignored but can be won.

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At Midan, What We Do Is Who We Are

danette-amstein's-feedlot

Danette often returns to her roots on her family’s cattle farm in Kansas.

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on those ambitious resolutions we made to do more of “this” and less of “that” in the coming year.

While the new year offers a chance to start fresh, it’s also an opportunity to re-commit to the causes we hold dear. For those of us in the meat business, this is a pivotal time to rededicate ourselves to an industry we love that is facing intense upheaval. Unless you’ve been living under a rock, you know that 2018 is poised to disrupt the status quo: meat itself is no longer “meat” (“fake meat” is not “fake news”!) and the Amazon fall-out is far from over. (Read my headlines blog to get my take on the trends to watch.)

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