My first few months at Midan

It’s been about four months since I started working at Midan Marketing. How could I have ever imagined working with a team of professionals who are not only extremely smart about meat and how to promote it, but are genuine, committed and an absolute pleasure to work with? Looks like I finally have my dream job!

I pretty much hit the ground running my first week at Midan. I got to dig in on a brand tracking study, getting the most value and quality for our client, keeping the details intact. A qualitative project was already underway so it was a new experience for me to understand a unique method for getting consumer feedback. At the end of the first few weeks, I have to admit the most fun I had was working on a proprietary Midan project called Manfluence, thinking about men grocery shopping and cooking! [Read more…]

Bigger, Better, Stronger and Faster

It’s engrained in today’s society to be on the forefront of making all things bigger, better, stronger and faster, both figuratively and literally. Marketing is arguably at the heart and soul of this concept and generating new ideas is critical for success.

Every notable marketing agency has their own take on this very idea. From Midan’s viewpoint, what we are looking for is simple – to bring ideas to the table that add value both internally and externally to our clients.

We want to do our best at pushing ourselves and those we work with forward.  So it only makes sense for us at Midan to embrace this movement and do what we do best, put some new idea generation goals in place and make them measurable.  [Read more…]

The Power of Brands

Earlier this week, we delivered the 2012 update to the Power of Brands (POB) research in a webinar with Merrill Shugoll of Shugoll Research. While I’m feeling a sense of relief that we’ve finally shared this insightful piece of research with the industry, I also sit here at my desk today thinking a bit more about key action steps for the meat industry, and am struck with a sense of immense concern over some of the findings of the research. I’m once again reminded from this latest piece of research that we have a long way to go in effectively marketing meat products to consumers.

[Read more…]

Meat Matters featured on Meatingplace.com

Midan Marketing’s Meat Matters webinar on sow gestation stalls was featured in a Meatingplace.com article.

Read more about it here.

Market Research

 

 

 

Why data rules the marketing world

You probably spent a lot of time this past holiday season shopping for gifts for the loved ones on your list. Maybe you got your mom an iPod so she can finally retire that pile of CD’s in the minivan. Or maybe your little nephew was all about the latest cartoon character toy from Nickelodeon®. Or perhaps you finally got that new five-speed blender for your special someone. If it’s the last case, you probably noticed that you now can’t escape online ads for kitchen appliances. Getting sick of all the microwave and toaster bargains popping up on your screen? Well, just blame the data. [Read more…]

Getting to the meat of the matter

Like most working women, my day starts early when the house is still quiet, giving me a few minutes to think through the numerous activities that will fill my day, plan for things I need to do and catch up on the news. I typically save the news for the last part of my morning ritual – not because it’s my favorite (it’s not), but because what I see and read, or the lack of it, often frustrates me. [Read more…]

Are our smartphones making us psychotic?

Let’s talk about adult ADD. I think I have it. You may think you have it. But is it real? And is instant info osmosis really good for us?

During Midan Marketing’s Breaking the Pattern trends webinar in March of this year, I talked about instant info osmosis as one of seven big consumer trends to watch this year. The whole premise of this trend is that in today’s fast-paced, easy-access world, we are able to find anything we want, anytime, anywhere. But that doesn’t seem to be enough for us anymore. We all seem to have tech-induced attention deficit disorder (ADD) that has left us impatient and unwilling to give our full, undivided attention to anything for very long. We not only want information instantly, but we want to be able to understand what we are looking at in a matter of seconds. [Read more…]

The Midan Makeover

If you are friends or followers of Midan on Facebook® or Twitter®, you know that 2011 was a tremendous year of growth for our company!  Over the past 12 months, the Midan team nearly doubled; we added seven smiling faces with extraordinary talent.  Our market research and creative teams grew in both numbers and expertise.  We also changed some seats on our Midan bus to allow internal members who are very good at what they do to become even better developing other skill sets. Yes, 2011 was quite the year!

When we started the Midan journey [Read more…]

Bringing research to life with design!

As marketers, we can be faced with hundreds of statistics, numbers and studies every day. We’ve all worked on many spreadsheets and have sat through even more PowerPoint presentations. And after a while, they all start to look the same.  And do we ever really remember any of the numbers? Usually not. [Read more…]

Bringing spice to the meat department

boring… alone in a cave… intimidating… like a trip to the dentist…

What is your first reaction when you read these words? It certainly doesn’t seem like a place I am interested in visiting.  Unfortunately, for everyone involved in the supermarket meat department, these words and phrases put a giant magnifying glass on a problem we are all facing.  These words are metaphors provided by consumers during a focus group when asked how to describe how they feel when shopping the meat department at their local supermarket.

Getting a gut ache right now? If you are not, it may mean you’ve already taken too much antacid today.  This is a industry –wide problem!  Don’t shrug this one off and go on to the other 100 things you need to think about today.  Take just a minute to stop and contemplate what this means and the ramifications.

[Read more…]

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