GMOs: Fact vs. Fiction

If you’re like me, you’ve begun to notice that the term “GMO” is popping up everywhere.

At Midan, we make it our business to be aware of the concerns consumers have about the food they eat. Our Market Research Team conducts research on emerging trends when we see them begin to mainstream. Once I hear certain buzz words at school drop-off where moms are gathered, I know for sure it’s time to start thinking about researching the topic. I knew that questions about GMOs weren’t going away anytime soon, and I figured they would probably grow once I saw the popularity of the new documentary GMO OMG on social media. This well-done documentary chronicles a father’s quest to get answers about GMOs.

Midan conducted focus groups in Chicago among people aware of the term GMO and fielded an online quantitative survey on the topic. We will be releasing some of those results later this month. People are pretty uneasy; they don’t truly understand what GMO really means, beyond playing back the words “genetically modified organism.” The focus group conversation reminded me a lot of how people talked about growth hormones and antibiotics in past research we have conducted.

Keep your eyes peeled for our research. In the meantime, take a look at these great articles debunking GMO myths in mainstream publications:

The New Yorker: Debate over GMO labeling 

Forbes: Results of large-scale GMO study 

Consumers: What They Really Think about Antibiotics + Livestock

Danette Amstein, Principal, blogs about her presentation to the American Meat Institute’s Antibiotics Workshop at the 2014 IPPE conference in Atlanta.  Watch to find out how you can positively impact consumer perceptions about antibiotic use in livestock. 

Download the IPPE presentation.

Meat Matters featured on Meatingplace.com

Midan Marketing’s Meat Matters webinar on sow gestation stalls was featured in a Meatingplace.com article.

Read more about it here.

Market Research

 

 

 

Midan in the News

Supermarket NewsMidan Marketing Principal, Danette Amstein, was quoted in a Supermarket News article on marketing ethnic meats. “Educating employees is key. Meat department managers must have a firm grasp on the precise demographic of consumers shopping their stores.”

Read more here.

Public Relations

 

 

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