Burger Universe

Burger Universe

Project:Burger Universe
Client:Tyson Fresh Meats

How do you move ground beef during the dog days of summer? Our client was looking for a summer promotion to head off the traditional mid-summer dip in ground beef sales and re-energize the category. They turned to Midan, giving us the charge to let our imaginations run wild.

Midan’s solution was Burger Universe, an out-of-this-world campaign where everything summer revolves around a mouthwatering burger.

After establishing a sales-oriented objective, we put our strategic-thinking caps on to develop B2B and B2C strategies to renew sales team enthusiasm, gain customer buy-in and whet consumer appetites at the meat case.

A direct mail piece, ground beef profit calculator and sales deck were developed for retailers. Eye-popping POS blanketed the meat case, turning the ground beef section into another universe.




The results were out of this world as well – there were no dog days in our client’s category sales!