|Project:||Flat Iron Steak Launch|
|Client:||NCBA, with funding through|
The Beef Checkoff
Midan was tasked with working with retail test partners to determine pricing, positioning and promotional materials that were used during in-store testing of the program. We designed an appealing label and developed a comprehensive program to educate meat department associates about this terrific cut. We also created a training program for in-store associates to provide customers with juicy, delicious samples.
Following the in-store testing, we ultimately came to the conclusion that a case-ready product would be the best approach, given the training and time required to accurately produce the Flat Iron Steaks from the top blade. While a few retailers still prefer to cut Flat Iron Steaks in-store, most of this product is produced and sold in a case-ready format.