|Project:||Owning the Grill|
|Brand:||Star Ranch Angus® Beef|
|Client:||Tyson Fresh Meats|
It was critical to get noticed during the most important beef time frame of the year: grilling season! Midan created a grilling promotion comprised of B2B and B2C tactics, including an “On the Road” kit to keep the brand top of mind with the sales force.
The promotion also included a contest to get retailers to advertise the brand and an enticing steak rub giveaway promoted at the meat case and on Facebook to reach consumers.