Power of Brands Research

Power of Brands Research

Project:Power of Brands Research
Client:Midan Marketing
with Shugoll Research


What is the value of a brand in the meat case?
It was late 2007 and the U.S. economy was in a downward spiral. To brand or not to brand? That was what we wanted to know. To find out, Midan teamed up with Shugoll Research to assess the
role of branding in meat selection and purchase
at retail.
This quantitative study, Power of Brands,
was designed to help branded meat companies answer important questions regarding the effectiveness of branding and to help retailers maximize operations to fully realize their
profit potential.

 

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