Freelance Associate Media Planner

Overview

The Associate Media Planner is responsible for the evaluation, recommendation, and planning of media opportunities for client accounts. Also responsible for making special recommendations to be presented to the client and key account management personnel.

The Associate Media Planner must be able to handle multiple responsibilities and efficiently juggle a workload that will always include shifting priorities and deadlines. On a daily basis, the position requires someone that can take initiative, has the ability to seek out information from appropriate sources and has exceptional follow-through. Attention to detail is extremely important.

Specific Responsibilities

  • Meets with Media Planner, Associate Creative Director, and/or Account Executives to establish media objectives and strategies for advertising campaigns
  • Presents media plans to Media Planner; makes revisions and adjustments as necessary
  • Meet with the media buyer to communicate approved plans for implementation
  • Evaluates communication goals of potential media plans and makes best recommendations
  • Studies demographic data and consumer profiles to identify target audiences for print, broadcast or other media
  • Calculates reach and frequency of potential media vehicles
  • Prepares media plan flowcharts and manages directives to guide the execution process
  • Evaluates editorial content, ratings and audience composition of a wide range of media vehicles to determine which would most effectively reach the target audience
  • Meets with media representatives to evaluate the optimum use of budgeted funds to achieve marketing and sales objectives
  • Gathers statistics and identifies metrics to measure the success of recommendations
  • Conducts media research, evaluates data, develops views; understands systems applications and understands various media and their applications against client strategies and goals
  • As requested, participates in client meetings, as representatives of media department, for media plan presentation and strategizing sessions.
  • Attends individual media presentations and/or industry presentations to keep current with industry changes.
  • Manages day-to-day mobile marketing campaigns, including trafficking of ads, setting up new campaigns, and working with external ad vendors
  • Communicates internally and externally with partners to manage the budget daily, make changes based on performance, and escalates issues or concerns to the manager
  • Applies discretion to apply cost and purchase behavior analytics to measure and increase assigned campaign effectiveness to recoup ad spend
  • Gathers organizes and presents competitive research and spending data, as requested. Provides market analysis and other reports, as requested.
  • Other projects, as assigned

Qualifications

  • 1-year media planning experience and/or 2 or more years’ media buying experience, preferably in an agency setting
  • Strong mathematical ability
  • Creative thinker with the ability to work well autonomously as well as with a team

Education, Training, and Network
Bachelor’s degree in Marketing, Communications or related field

photo-credit