Digital Marketing Manager

Overview

The Digital Marketing Manager will develop and oversee the execution of interactive marketing programs intended to strengthen brand recognition, expand and drive new revenue and support clients’ digital initiatives.

Marketing Responsibilities

  • Develop, implement and lead team through marketing campaigns including establishing program objectives, creation of messaging and brand strategies and the selection of appropriate digital channels
  • Work with account management to identify untapped revenue potential for clients and develop web-based marketing campaigns to boost these revenue streams
  • Educate team members on the implementation of interactive marketing programs; assist with the development and monitoring of campaigns and the development of marketing plans.
  • Serve as contact for clients and vendors
  • Create or oversee the creation on interactive marketing plans across multiple marketing channels
  • Work with clients and internal teams to develop proposals to support brand development initiatives
  • Monitor organic search performance of sites and recommend changes to improve search position
  • Oversee the creation, monitoring and analysis of paid search campaigns for marketing campaigns
  • Oversee the creation of social media campaigns to reach target audiences and ensure messaging is on strategy
  • Work closely with content management and website development teams to ensure the user experience is easy and results in maximum conversion and revenue generation
  • Track and monitor the performance of all interactive marketing programs and propose changes to improve overall program performance

Team Responsibilities

  • Work with Human Resources in recruiting process of new team members. Provide new hire overview of digital functions, interactive media outlets and branding messages
  • Provide oversight and direction to digital team members in accordance with Midan policies and procedures
  • Coach, mentor and develop digital team members, including onboarding for new team members and providing career development planning and opportunities
  • Empower team members to take responsibility for their jobs. Delegate responsibilities, expect results, hold accountable and provide regular feedback
  • Foster a spirit of teamwork and unity among team that allows for disagreement over ideas, conflict and expeditious conflict resolution
  • Enable the success of each team member and the team as a whole by showing appreciation towards diversity as well as cohesiveness, supportiveness and working effectively together
  • Consciously create a workplace culture that is consistent with Midan’s mission, vision, guiding principles and core values
  • With assistance of creative communications director, guide digital team members using a performance management and development process that provides an overall context and framework to encourage contribution and includes goal setting, feedback and performance development planning. In conjunction with the creative communications director, develop digital team goals annually and monitor team individual goals quarterly
  • Maintain team member work schedules including assignments, training, vacation and other paid time off, telecommuting and coverage for absenteeism
  • Maintain transparent communication with team members

Qualifications

  • 7 to 10 years’ work experience in interactive marketing
  • Full understanding of interactive marketing distribution channels and strategies
  • Excellent organizational and presentation skills
  • Track record in developing and administering interactive marketing programs
  • Must be a self-starter, highly organized, and able to work well with professional staff and clients at all levels in the organization
  • Desire and ability to think strategically and outside the box
  • Willingness to constantly think, learn and be challenged

Education, Training and Network

Bachelor’s degree in Marketing, Communications or related field

Google certification preferred

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