Public Relations Manager

Public Relations Manager

Overview

The Public Relations Manager will provide strategic direction and messaging for corporate communications programs and written communications, including electronic and print, company publications, media and press releases, customer communications and social media/online engagement. This is a highly entrepreneurial position.

Specific Responsibilities

  1. Manage public relations function for agency clients and Midan Marketing
  2. Develop and implement strategic PR programs to achieve significant increases in brand awareness
  3. Turn complex concepts into compelling stories that will resonate with our clients’ target audiences
  4. Pitch stories, where appropriate, to national, local and trade media to achieve the highest visibility in print, broadcast, TV and online media outlets
  5. Copywriting, proofreading and copy editing for client and Midan projects
  6. Write press releases, interview talking points, blog posts and articles
  7. Develop and maintain relationships with reporters and editors at client-related trade publications
  8. Secure press coverage on client and Midan products and initiatives
  9. Identify key media outlets, media trends, news cycles and spin opportunities
  10. Develop public relations plans for clients that support their business goals and strategic mission
  11. Provide media training to clients, as needed
  12. Develop crisis management plans and protocols; advise clients during crisis situations
  13. Daily monitoring of industry-related publications and distribution of relevant industry information to client and internal teams
  14. Analyze and measure the results of PR programs
  15. Identify areas where the Midan team can approve efficiencies and help implement tools to achieve them
  16. Other projects, as assigned

Job Qualifications and Requirements

Bachelor’s Degree in Marketing or related field

Four to six years in public relations and communications

One to two years of project management experience

Excellent written and oral communication skills

Established relationships with general business, consumer and food trade press/analyst/blogger communities

Strategic thinker and extremely detail-oriented

Ability to brainstorm ideas to extend PR efforts into already existing campaigns

Ability to implement grass roots PR efforts to gain awareness

Solid writing skills

Avid consumer of news, food and pop culture

Strong personal interest in food

Proficiency with basic computer and PR applications including Google, News Alerts, MS Office apps (Office, Work, Excel, PowerPoint, etc.)

Additional technology experience given priority (WordPress, videoblogging)

Strong understanding of how to effectively integrate content marketing, media relations, social, inbound and demand generation programs

Past agency or media experience preferred

Past client and/or people management experience preferred

 

The Public Relations Manager will reside in our Chicago office

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