Senior Account Executive

Overview

The Senior Account Executive is responsible for holistic business guidance within specific client(s)/brand(s) and is expected to work with the team to proactively direct the client’s/brand’s strategic course. This position is responsible for direct management of Account Management Team members working on same brand team. Coupled with this responsibility is that of assigning/managing workloads within the team. This position is ultimately responsible for developing and overseeing the execution of annual over-arching client plans of work. This includes managing an associated budget that then dovetails with Midan service revenue development. This position is also responsible for asking, “What if…?” to bring new ideas to client(s) and team members in order to grow client business and Midan relationship. This position is encouraged to enhance management skills through professional development as deemed appropriate.

Specific Responsibilities

  1. Understand customer and consumer needs as they relate to client’s brands.
  2. Work with key clients to understand their marketing needs and develop, execute and evaluate effective marketing programs that satisfy those needs.
  3. Manage marketing strategy and tactics.
  4. Act as the primary agency contact for assigned clients/brands, and be a liaison for information and programming with internal teams.
  5. Oversee Account Executives, Jr. Account Executives and/or Account Coordinators in the development and execution of client/brands marketing programs.
  6. Coordinate all activities with other Agency team members in order to ensure desired resources for client are available when needed.
  7. Coordinate subcontractor and/or outside agency as needed.
  8. Manage budgets and billing worksheets, and client reporting.

Qualifications

  • Minimum of seven years of experience in meat or consumer packaged goods (CPG) marketing at agency or corporate level.
  • Experience managing a portfolio of brands
  • Experience developing brand strategy and positioning
  • Experience with both B2B and B2C marketing efforts
  • Excellent organizational, communication, analytical and writing skills; detail-oriented
  • Ability to delegate while holding direct reports accountable
  • Ability to manage multiple projects and assignments
  • Must be willing to travel at least 25%

Education, Training and Network

  • Bachelor’s degree (advanced degree a plus) in marketing, business, animal science, meat science, agri-business or production, food, CPG, or fresh meat marketing experience
  • Knowledge of livestock production and/or experience is required
  • Previous agency experience a plus, but not required
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