It’s the end of May, which means grilling season is officially here! Consumers have always loved firing up the grill during the summer, whether it’s ribeyes for two or a backyard barbecue with the neighbors. As consumers continue to evolve, though, so does how they grill. Here are three things to...
What Went Right – and What Went Wrong – With Plant-Based Meat Alternatives Plant-based meat alternatives captured the attention of meat consumers, the media and, well, me. I’ve been carefully watching these brands infiltrate the meat case for the last several years and thinking strategically about...
Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as consumers continue to navigate economic pressures, health and sustainability concerns, the meat industry and retailers will need to collaborate to ensure they are meeting...
Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is growing at an incredible rate; last...
AMC 2023: Back Together and Better Than Ever At this year’s Annual Meat Conference (AMC) in Dallas, Texas, high energy and enthusiasm were evident: Attendees and exhibitors were delighted to convene in person after a three-year absence. Along with the great vibes from colleagues reconnecting, the...
Born in early 1990, I am a Millennial through and through. I remember getting our home’s first PC and having to choose between being on the phone or on the internet thanks to dial-up. I also remember the first time I sent a text message (and how mad my dad was when he saw the charge!). But I also...
Gen Z Profile Report See How the Rise of Gen Z Will Influence the Future of the Meat Industry Being future-focused is smart business: How will upcoming generations shape the world? One important cohort that the meat industry has its eye on is Generation Z. Out of today’s sixty-five million Gen Z...
The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with, submit a request for proposal...
In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy being a designer. As a...
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve run into is, “What if I’m not...
These days you can’t talk about meat without mentioning inflation — and many of those conversations center around consumers cutting back on meat. So, what’s the cost to packer/processors who don’t maintain their share of consumers’ stomachs, hearts and wallets? The meat industry faced this dilemma...
If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on TikTok. Users on other social media platforms often say that TikTok is, “a talent show for people who have no talent.” It’s a funny line but TikTok is no joke. While you probably...