The economy and its impact on meat and poultry purchases

AMI Expo Conference


Research PDF: The economy and its impact on meat and poultry purchases

Midan Marketing and Shugoll Research came together again in April 2011 to present The Economy and its Impact on Meat and Poultry Purchases – Insights from New Consumer Research at the 2011 AMI Expo conference. The study is a follow up to research conducted in 2009, and determines how consumer attitudes, behaviors and shopping habits were impacted by the economic recession in late 2009 and the beginning phases of recovery in 2010. This presentation gives retailers and packer/processors better insight into:

  • The impact of the economic recession on consumer’s attitude and shopping habits, specifically at the retail meat case
  • Changes in the types of stores from which consumers typically purchase their meat and poultry
  • Changes in the frequency of shopping for meat and poultry
  • Shifts in meat and poultry purchases due to changes in economic conditions for, specifically:
    • Overall volume of proteins and cuts
    • Trading out from one protein to another
    • Trading down within categories to lower priced items

 

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