research capabilities



Market Research Capabilities

Midan offers full-service research capabilities designed to deliver meaningful insights that help our clients improve their business. The method we use is dependent upon the type of information we are seeking to understand. We have used a wide-range of methods, including:

  • In-person, telephone and online approaches
  • Individual interviews and group discussions
  • Focus groups
  • Surveys
  • Concept testing for product and creative development
  • In-store promotion/merchandising evaluation
  • Virtual meat case testing
  • Eye-tracking for packaging, signage and departments
  • In-store exit interviews
  • In-home product testing
  • Brand development, positioning and messaging


All  research projects are customized to address the specific needs of each client. We have worked with companies and organizations in the meat and animal agriculture industries, including  Multisorb Technologies, The National Cattlemen’s Beef Association, The National Pork Board, Tyson Fresh Meats, Inc., Yerecic Label and many more.