Stop and Think.

I once saw a poster on display in the “creative pen”, at an advertising agency that had retained my superior abilities, and knack, for running errands. At the time, I passed the poster everyday without regard, a proverb without much meaning, as seen on walls anywhere and everywhere, generic and typically ignored. The poster was that of an art director sketching feverishly, at a drawing board (yes it was THAT long ago), crumpled paper tossed about. A few pieces had made it into a trashcan beside the art director; most however, were dashed about haphazardly on the floor. Floating above a few of the discarded crumples were illuminated light bulbs; some brilliant in their color, some fading into the ether. The headline simply read, “Haste Makes Waste.”

To this day, that poster still stands out in my mind. As I’ve progressed in my advertising career and gained many experiences during my journey to become a creative director, I’ve seen more examples of that poster than I care to admit. At times, I’ve been that art director with great ideas scattered about due to my full panic in the moment. Other times I’ve been a silent witness to many wonderful ideas’ slow demise.

The one element all occurrences had in common was a lack of ability to focus due to, what at the time, was a crushing pressure of an oncoming deadline. A deadline that overwhelmed an ability to think properly. And yes, deadlines are real, even necessary, but if only in those times of panic we‘ll remember to slow down and imagine our idea a little further along we might just save ourselves some time and bring to life an idea otherwise lost to the ether.

In the end, there are lots of exceptional ideas out there, dazzlingly brilliant light bulbs just wanting to be brought to life. Unfortunately, most of their lights will be extinguished simply because in times of self-imposed panic we tend to lose sight and focus on the wrong object.

Einstein once said, “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” He was a much smarter man than I…

My first few months at Midan

It’s been about four months since I started working at Midan Marketing. How could I have ever imagined working with a team of professionals who are not only extremely smart about meat and how to promote it, but are genuine, committed and an absolute pleasure to work with? Looks like I finally have my dream job!

I pretty much hit the ground running my first week at Midan. I got to dig in on a brand tracking study, getting the most value and quality for our client, keeping the details intact. A qualitative project was already underway so it was a new experience for me to understand a unique method for getting consumer feedback. At the end of the first few weeks, I have to admit the most fun I had was working on a proprietary Midan project called Manfluence, thinking about men grocery shopping and cooking! [Read more…]

Why data rules the marketing world

You probably spent a lot of time this past holiday season shopping for gifts for the loved ones on your list. Maybe you got your mom an iPod so she can finally retire that pile of CD’s in the minivan. Or maybe your little nephew was all about the latest cartoon character toy from Nickelodeon®. Or perhaps you finally got that new five-speed blender for your special someone. If it’s the last case, you probably noticed that you now can’t escape online ads for kitchen appliances. Getting sick of all the microwave and toaster bargains popping up on your screen? Well, just blame the data. [Read more…]

Getting to the meat of the matter

Like most working women, my day starts early when the house is still quiet, giving me a few minutes to think through the numerous activities that will fill my day, plan for things I need to do and catch up on the news. I typically save the news for the last part of my morning ritual – not because it’s my favorite (it’s not), but because what I see and read, or the lack of it, often frustrates me. [Read more…]

How do you spend your 168?

We all have 24 hours a day, 7 days a week, totaling to 168 hours a week. How we choose to spend it is up to us.

The Midan Marketing team recently got together for our annual team meeting in Statesville, N.C. (Yay team go!). We discussed many topics, but the one that I was especially interested in was work/life balance and time management. [Read more…]

Are our smartphones making us psychotic?

Let’s talk about adult ADD. I think I have it. You may think you have it. But is it real? And is instant info osmosis really good for us?

During Midan Marketing’s Breaking the Pattern trends webinar in March of this year, I talked about instant info osmosis as one of seven big consumer trends to watch this year. The whole premise of this trend is that in today’s fast-paced, easy-access world, we are able to find anything we want, anytime, anywhere. But that doesn’t seem to be enough for us anymore. We all seem to have tech-induced attention deficit disorder (ADD) that has left us impatient and unwilling to give our full, undivided attention to anything for very long. We not only want information instantly, but we want to be able to understand what we are looking at in a matter of seconds. [Read more…]

photo-credit