How to Spot an Aging Idealist

Diana (r) with her sister Patty, the Aging Idealist

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat Consumer Segmentation research.

My sister and I have always been very different. She likes the heat, I like the cold. She likes spicy foods, I like sweet foods. So after learning that I am a Wavering Budgeteer, I was curious to see what category she fell into.

Turns out my sister is an Aging Idealist. They make up 13% of the meat-eating consumer population. While Patty enjoys a good deal as well as the next person, it’s not the only criterion for purchases and can get tossed right out the window if she really wants it. (I will forfeit a much wanted item for cost – her, never!) If she knows the meat is a product of the United States and the brand cares about sustainability, she will purchase it regardless of price.

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Urban Eclectics, Demystified

Jo Ann and Joseph

Jo Ann with her son Joseph, her favorite Urban Eclectic

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant in a high chair and the next I was sitting across from a 23-year-old eating kimchi for breakfast.

If you’re not familiar with Midan’s recent Meat Consumer Segmentation research yet, Urban Eclectics are one of six distinct meat consumer groups. Each consumer segment is unique with its own way of thinking about and eating meat. Urban Eclectics tend to be younger, urban, upscale and have families with children. Forty-one percent of them are Millennials (21-34 years old) and slightly more than half are male. You can also define Urban Eclectics by what they care about: novelty, variety, convenience, healthiness and animal welfare.

Based on these characteristics, it didn’t take long for me to realize that my son is likely an Urban Eclectic, although he’s on the younger end of the spectrum and doesn’t have any children. He just finished his first year of law school.

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Not Your Average Carnivore

Alexandria Tyre is an Account Executive at Midan Marketing

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple weekday dinner, I take pride in preparing my guests a delicious meal. My husband actually says that the easiest way to insult me is to say that you were a guest in my home and left HUNGRY. I guess that is my Sicilian heritage surfacing!

To me, a meal is not complete without meat – unless maybe if it is a delicious bowl of risotto, but even then, a little pancetta never hurt. One of our vegetarian friends (yes, I have friends who are vegetarians) planned to join us for dinner and I was panicked. Despite being a fairly adept home cook, how was I going to make a satisfying dinner for everyone invited without meat? Needless to say, meat is the centerpiece of my meals.

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The Selective Foodies Party

Gibson and Scout out on the town

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial.

Thanks to the Meat Consumer Segmentation research study, I can now add a new label to my list: Selective Foodie.

In December of 2016, Midan surveyed 2,200 meat eaters to better understand attitudes and behaviors surrounding meat purchasing and preparation. The results yielded six distinct segments of meat consumers, for which we created unique profiles to illustrate a multi-dimensional view of purchase drivers and shopping habits.

I’m a member of the smallest meat consumer segment, but what we lack in numbers, we make up for in passion! It’s never just about putting food on the table – it’s about finding the perfect recipe, crafting a complete grocery list, preparing with love (and wine) and enjoying a home-cooked meal with the fam. It’s about the experience.

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This Wavering Budgeteer Doesn’t Waver on a Good Deal

Diana and her Voracious Carnivore, Jeff.

My name is Diana Patulak Ross and I am the new proofreader at Midan Marketing. I am also new to the meat world (my background is in journalism, not meat!), so I was excited to attend our recent Meat Consumer Segmentation webinar. I was fascinated by the various meat consumer segments and curious to see which one I fit.

When it comes to shopping I am very thrifty so I wasn’t surprised to learn that I fall into the Wavering Budgeteer segment. The research was spot on!

Being a former newspaper reporter, I still love the smell of a hard copy newspaper so I go through the Sunday paper and circulars for coupons and store advertisements. After doing my research I know which stores have the best prices on meats and I am not afraid to travel to more than one to capture a good deal.

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I’m a Premium Player. What About You?

haley-frazierWhen it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and hate going out of my way to make my purchases.

Hello, my name is Haley Frazier and I am a Digital Content Coordinator at Midan Marketing. But I recently found out I am also a Premium Player.

I am referring to one of the six consumer segments Midan developed from our Meat Consumer Segmentation study. We conducted research to learn more about the different types of meat consumers in the U.S. today.

I am a millennial, but don’t let my age fool you—I pay for the meat I want because I care about having quality food! That’s one of the key characteristics of a Premium Player.

Ready to learn about this Premium Player’s habits?

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AMC 2017 Top 10

midan-marketing-team-photoBigger than ever before (with 1,300 attendees!), the Annual Meat Conference (AMC) 2017 was an awesome opportunity to hear from experts across all phases of the meat industry about what’s next for our favorite proteins. We came prepared with our trusty notepads and pens to capture the key takeaways, and we had our work cut out for us. See below for our Top 10 learnings. What were your key findings from AMC 2017? Please share below!

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AMC 2016 Top 10

Midan_team_AMC_2016

As a team, Midan’s focus at AMC 2016 was to listen and learn.  We took pages and pages of notes, capturing stats, quotes and key findings.  Back at the office, we sifted through all the content and created our own long list of the most important takeaways.  Here’s what we think were the top 10.  If you were there, let us know if you agree.  If you didn’t attend, but have questions, please reach out – we love to share what we learned!

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