Define Your Target: Develop a Brand Persona

Do you ever feel like you have a target on your back?  Even if you’re not aware of it, you’re likely a target for dozens of consumer products.  Major companies spend a lot of time and energy thinking about who will buy their products.  Age, gender, income, and lifestyle are just some of the factors that companies consider when they target a market demographic and create a product for it.

To get tuned into the mindset of consumers they aim to influence,    companies sometimes develop a “brand persona” for a product – a personality created to embody the characteristics of the brand’s target customer.  A persona essentially becomes the imaginary target consumer for the product – it brings a brand to life. [Read more…]

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