Going Beyond Design

these-ancient-writing-utensils-may-actually-help-to-keep-your-fragile-mind-intactOne thing I always think about is: What makes a great designer?

Could it be the amazing typography? Or is it the excellent layout skills? Or perhaps it is the ability to design different styles catered to different industries and niches. I believe all of these things are key to helping one grow as a designer. But if we look past the swatch books and the Photoshop, we discover another crucial part – being able to write.

Writing is a large part of what designers and art directors do on a daily basis. We write letters and proposals, send emails to clients and develop content for websites and blogs. Writing helps you expand your skill set and helps broaden your capabilities to set you apart, not only as someone that can make things look pretty, but someone who can communicate past the visuals.

Being able to write also builds confidence. By writing, you become more knowledgeable in that field and have the confidence to give tips and tutorials, eventually becoming a mentor to others. It also becomes valuable when working directly with copywriters.

I love the fact that I work at a company that gives employees the opportunity to exercise their writing skills, no matter what position you’re in. Here is a quote that I came across that I feel truly hits the nail on the head:

When you write, you share
When you share, you help
When you help, you make the world better
When the world becomes better, living becomes easier
Living easily means more happy people
Happy people are inspired people
When people are inspired, they share
And what they want to share, they write


Finding Your Voice: Writing that Resonates

You never know when you are going to be inspired by the written word.

I recently read a great article written by Tom Hanks that was a tribute to his friend, Nora Ephron, the well-respected author, screenwriter and director. Ephron, who passed away from leukemia in June, directed Hanks in the movie “Sleepless in Seattle” in the early 90’s. Following that initial collaboration, the two developed a long-standing friendship. [Read more…]