Transparency and the Meat Industry

Today, the meat industry has a great opportunity to communicate directly with consumers about the meat products they are consuming at home and in restaurants, from production to plate.

In our 2012 Consumer Trends Report: Breaking the Pattern, we uncovered a trend called “Security Through Disclosure.” With consumers’ ongoing distrust of government, institutions and big business, they continue to question what is in the food they eat and where it comes from. In a recent Midan Marketing survey, 44% of consumers said they are very concerned about where their fresh meat comes from versus only 36% of consumers that said they are very concerned about where their food in general comes from.

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