The Selective Foodies Party

Gibson and Scout out on the town

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial.

Thanks to the Meat Consumer Segmentation research study, I can now add a new label to my list: Selective Foodie.

In December of 2016, Midan surveyed 2,200 meat eaters to better understand attitudes and behaviors surrounding meat purchasing and preparation. The results yielded six distinct segments of meat consumers, for which we created unique profiles to illustrate a multi-dimensional view of purchase drivers and shopping habits.

I’m a member of the smallest meat consumer segment, but what we lack in numbers, we make up for in passion! It’s never just about putting food on the table – it’s about finding the perfect recipe, crafting a complete grocery list, preparing with love (and wine) and enjoying a home-cooked meal with the fam. It’s about the experience.

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