The Importance of Timelines and Due Dates

By Molly Wethington

I worked on a daily schedule before coming to Midan.  I had a daily routine and planned out a week in advance at most.  I think very differently now.  Being in a marketing agency is very fast-paced. There are many different projects going on all the time.  This is why I have learned that project management, timelines and due dates are vital in this industry.

My job requires me to do many different steps of many different projects. These projects can be on a loose time line. Many times I am told no rush, just whenever I get the time. This creates a problem for me.  In order to prioritize and do it correctly, I need to have due dates for things.  I’ve gotten in the habit of always asking for a due date and even though it may be an arbitrary date, it will ensure that the task does not continue to get pushed to the bottom of the to-do list.

Project planning has been a big learning curve for me, but is crucial to a successful, complete project. I want to get my timeline laid out as soon as possible when I have a project coming.  This way there will be no rush and confusion when I start working on the project. It is also important for me to remember that I am not usually the only one working on a project.  My steps are contingent on other steps and other team members’ steps are contingent on mine.  Sometimes our timelines are tight. It is important to look ahead and know what tasks are coming that I am responsible for. That way I get them completed in a timely fashion.  Ultimately, the client’s expectations are to have a successful project completed on time.  In the end, we are trying to meet and exceed those expectations and meeting timelines is a key part in doing so.

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