Why data rules the marketing world

You probably spent a lot of time this past holiday season shopping for gifts for the loved ones on your list. Maybe you got your mom an iPod so she can finally retire that pile of CD’s in the minivan. Or maybe your little nephew was all about the latest cartoon character toy from Nickelodeon®. Or perhaps you finally got that new five-speed blender for your special someone. If it’s the last case, you probably noticed that you now can’t escape online ads for kitchen appliances. Getting sick of all the microwave and toaster bargains popping up on your screen? Well, just blame the data. [Read more…]

Getting to the meat of the matter

Like most working women, my day starts early when the house is still quiet, giving me a few minutes to think through the numerous activities that will fill my day, plan for things I need to do and catch up on the news. I typically save the news for the last part of my morning ritual – not because it’s my favorite (it’s not), but because what I see and read, or the lack of it, often frustrates me. [Read more…]

How do you spend your 168?

We all have 24 hours a day, 7 days a week, totaling to 168 hours a week. How we choose to spend it is up to us.

The Midan Marketing team recently got together for our annual team meeting in Statesville, N.C. (Yay team go!). We discussed many topics, but the one that I was especially interested in was work/life balance and time management. [Read more…]

Transparency and the Meat Industry

Today, the meat industry has a great opportunity to communicate directly with consumers about the meat products they are consuming at home and in restaurants, from production to plate.

In our 2012 Consumer Trends Report: Breaking the Pattern, we uncovered a trend called “Security Through Disclosure.” With consumers’ ongoing distrust of government, institutions and big business, they continue to question what is in the food they eat and where it comes from. In a recent Midan Marketing survey, 44% of consumers said they are very concerned about where their fresh meat comes from versus only 36% of consumers that said they are very concerned about where their food in general comes from.

[Read more…]

Team Meeting? Annually? Me? Really?

With offices in three different states, it is imperative that the whole team is brought together periodically face to face.  It reconnects the team in ways that Skype™, Facebook®, instant messaging, emails and other communication channels cannot.  The various types of electronic media are wonderful, don’t misunderstand me, I am thankful for them; however, meeting face to face is still the best way to communicate and build relationships.

At Midan we get together at least once a year.  During this time together we do a variety of activities and not all of it is work related! I have coordinated three of these team meetings.  Each meeting has been different, successful and fun! [Read more…]

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