2017 Planning: Take Your Cues from 2016

Ah, fall is finally here!  The temperature has cooled down and that means it’s time for sweatshirts, pumpkin spice hot chocolate and Fantasy Football (Wish me luck — I’m a rookie!). It is also the period when we start mapping out marketing plans for next year.

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In preparation for this blog, I reviewed what I outlined in last year’s planning blog and soon realized that the 7 points that I highlighted for 2016 are more relevant than ever. Some are especially significant now that we are getting a better handle on Millennials’ and Boomers’ meat consumption habits through our recent research. So my advice here is simple: read and repeat! (Just think of that genius marketing phrase from the shampoo bottle: “Lather, Rinse, Repeat.” If something is effective, do it again!)

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