Midan Logo - blue
Millennial Profile Report

See Why Millennials Are a Driving Force in the Meat Industry

A happy group of ethnically diverse, technologically savvy, protein purchasing, millennials
A smiling millennial in his kitchen, looking over his grocery purchases and checking them off the list on his tablet.

Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat and poultry as their primary main dish proteins. To help you better understand this powerful group of meat consumers, Midan surveyed Millennials as part of our Meat Consumer Segmentation 3.0 research.

 

What You Need to Know to Sell to Millennials

This research will help you target Millennials by understanding what they buy and why. Compared to other generations, Millennials are:

  • Increasing their intake of vegetable/plant protein more than other generations.
  • More aware of and more frequently purchase sustainability, climate-related and regenerative agriculture claims.
  • More highly involved with technology for grocery shopping and purchasing meat and poultry online.
  • Highly focused on social media, online connectedness and social causes.

Use This Research to Attract Millennials to Your Meat Case or Menu

Packer/processors and retailers can draw upon these findings to help them develop:

  • Intentional online and social media messaging
  • Persuasive influencer and social media partnerships
  • Effective app- and technology-based shopper and experiential marketing
  • Targeted consumer segment marketing

Purchase Our Research Report

The Millennial Profile Report consists of a 45-slide research deck that highlights how this influential cohort of meat shoppers thinks about, purchases and prepares meat. Learn more about the specific topics covered in the report by viewing the Table of Contents.

 

A young millennial woman enjoying a steak in a restaurant, with her friends.

More Reports

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...

Texas Beef Perceptions

Texas Beef Perceptions

Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...

Pork Attributes

Pork Attributes

Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...

Gen Z Profile

Gen Z Profile

Gen Z Profile ReportSee How the Rise of Gen Z Will Influence the Future of the Meat IndustryBeing future-focused is smart business: How will upcoming generations shape the world? One important cohort that the meat industry has its eye on is Generation Z. Out of...

Beef Attributes

Beef Attributes

Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...

Evolving Meat Consumers

Evolving Meat Consumers

Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0

Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...

Texas Beef Perceptions

Texas Beef Perceptions

Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...

Pork Attributes

Pork Attributes

Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...