Millennials, Boomers and Meat: A Closer Look

We’ve all heard so much about Millennials, you might think you already know everything there is to know about them.  But if you’re still trying to get inside the head of this enigmatic species, we’ve got some intel that can help you engage this elusive target and sell more fresh meat.

millennials at the meat case

There’s good reason the media has been advising you to pay attention to this consumer segment — Millennials number 75 million strong and know how to make themselves heard.

At Midan, it was only natural that we wanted to learn more about their meat eating habits.  But we also wanted to understand them in context:  how do they purchase meat compared to other consumers?   We decided to study Millennials alongside that other influential generation impacting the meat case in a big way: Baby Boomers.  Millennials have been getting all the attention lately, but it’s the Boomers that have all the money – don’t underestimate their buying power!

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