Weather the Next Economic Storm with Strategic Planning

Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to joining Midan, I lived in the bullpen of a beef processing facility as well as regularly negotiated sales from my office on four wheels and my other office in the sky. From moving boxes to foodservice and filling containers destined for international ports, my “strategic plan” usually consisted of fulfilling orders one week at a time. The gratification of selling product consumes you and you constantly see-saw between being stressed and being on an adrenaline high to sell that next container NOW. Because at the end of the day, you are only as good as your last sale. For most of us, to hit the pause button and sit in a room to strategically map out the next sales cycle or the next six to 12 months is absurd. Who’s got time for that? Hey, we all know the holidays rule the sales cycle. If you know your core customers’ merchandising set for the quarter and you know your supply numbers and are priced just right, what more do we need to talk about?

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