2018 Meat Industry Headlines

Wow, what a year! Change. Growth. Success. 2018 had it all.  Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019.

1. Positioning Protein Alternatives: Protein alternatives (including the diets that go with them) are here to stay. And it’s not just vegetarians exploring this category. Meat eaters are also weighing their options at the meat case. The key to tackling this disruptive trend is to not be antagonistic toward it, but instead find a way to coexist. Of course, that doesn’t mean we stop passionately marketing proteins. Take a look at how you can best position your brand to not just weather this change, but to grow and outlast future disruptions. And protein alternatives will no doubt face their own set of challenges. Looking ahead, rules and regulations regarding the terminology that can and cannot be used to market these products are coming. In fact, the USDA and FDA have already said that they will have joint oversight over this new category — just another example of how outside of the norm these meat alternative products are. But that won’t stop the push to complete a total replication of meat proteins. The question is, “Are your products positioned to win during this time of exploration?”

Outlook for 2019: Count on the battle for the center of the plate to continue to be a challenge that cannot be ignored but can be won.

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