Midan’s Reaction to Chain Reaction: Quick Facts on Antibiotic Use in Livestock

Mainstream media outlets swallowed up the subjective content of the recently published Chain Reaction III study, evoking fear and panic among consumers. The report wants consumers and investors to pressure the top 25 fast food and fast casual restaurants to move to meat offerings from livestock raised without the use of antibiotics. It cites consumption of meat from animals that may have been given antibiotics as a leading cause of antibiotic resistance. The report also calls for more government action and pressure from investors to remove such animals from their supply specifications.

At Midan Marketing, we strive to examine the news with both the meat industry and consumer in mind—here’s how you can be a cattle-lyst for the conversation.

While NAE meat continues to grow, it is still a niche in meat production. There is no way the top 25 chains, who are being pressured to move to NAE, can do so and still offer meat on their menus.

So what can you expect from this cattle-lyst? An understanding that your meat is 100% safe.

NRA 2016 Top 5

National Restaurant Association (NRA) Show is a behemoth conference that is both exhilarating and exhausting.  It’s a good thing our Midan team members were up to the task of tasting their way through the maze of booths and sitting in on great educational sessions, to discover what’s trending in foodservice, especially meat.

Here are Midan’s top 5 takeaways:

1. Trust and Transparency are Tops.

Consumer trust is still elusive.  There is a bias against size and scale in agriculture, a perception that “big ag” and family farms do not share the same values.  Consumers think that large farms are more likely than small farms to put their own interests ahead of consumer interests. 

(Charlie Arnot, CEO, The Center for Food Integrity, A Clear View On Transparency: How It Builds Consumer Trust)

[Read more…]

Transparency and the Meat Industry

Today, the meat industry has a great opportunity to communicate directly with consumers about the meat products they are consuming at home and in restaurants, from production to plate.

In our 2012 Consumer Trends Report: Breaking the Pattern, we uncovered a trend called “Security Through Disclosure.” With consumers’ ongoing distrust of government, institutions and big business, they continue to question what is in the food they eat and where it comes from. In a recent Midan Marketing survey, 44% of consumers said they are very concerned about where their fresh meat comes from versus only 36% of consumers that said they are very concerned about where their food in general comes from.

[Read more…]

Nice guys DO win…really, they do.

One of the many things that I love about Midan Marketing is the transparency, accountability and growth that teammates encourage in each other. That encouragement translates into both professional and personal growth. For example, we have developed Mission Statements for our work teams as well as individual personal Mission Statements for ourselves (there’s another entire blog in that subject :)).

We are also encouraged to set personal growth goals in addition to business goals. One of my personal goals this past year has been to read more in order to increase my knowledge; to get my nose out of my little corner of the world and soak up some wisdom about areas outside my daily routine.

My first choice in this adventure – [Read more…]

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