What We Can Learn from the Grassfed Movement: Amplify to Multiply

The Grassfed Movement has got it going on.

Recent Nielsen data tells the story of grassfed beef’s dramatic domestic growth: U.S. retail sales of labeled fresh grassfed beef grew from $17 million in 2012 to $272 million in 2016, doubling every year.

But beyond these impressive numbers, I recently saw firsthand how the commitment and passion of grassfed producers and processors are helping fuel this momentum when I attended the 2018 Grassfed Exchange in Rapid City, South Dakota. At this conference for regenerative producers and sustainable food supporters, more than 500 individuals from 41 states, four Canadian provinces, two Australian territories, New Zealand, England and Denmark gathered to talk about the future of grassfed beef.

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Tomorrow’s Meat Consumer: Are You Ready?

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss the wide-ranging, complex issues impacting meat production across the globe.

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Top Six Meat Industry Trends

The Midan Team at the 2018 NAMI
Meat Industry Summit

There’s a saying in the Midan office: “What got us here, won’t get us there.” It’s a reminder that we need to keep our game sharp to compete in the ever-evolving meat industry. It was in that same vein that my partner Danette Amstein and I presented the top meat industry trends at the 2018 North American Meat Institute (NAMI) Meat Industry Summit in San Antonio in April. When the finish line is always moving, keeping your eye on these macro trends is one way to set yourself up for success in 2020 and beyond:

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