Bridget Wasser, Author at Midan

New Research: How Product Claims are Driving Fresh Pork Purchases

by Bridget Wasser | Jan 31, 2023 | Marketing

Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...

New Research: How Claims are Driving Beef Purchases

by Bridget Wasser | Sep 6, 2022 | Marketing

How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant menus as brands seek to differentiate and win sales. But which attributes have the most impact on consumer behavior and how can marketers capitalize...

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