Is the meat industry playing David to alt-protein’s Goliath?

Is the meat industry playing David to alt-protein’s Goliath?

by Danette Amstein | Apr 7, 2021 | Alt-Meat

I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...
Is the meat industry playing David to alt-protein’s Goliath?

Plant-based meat: Resolve to keep it real in 2020

by Danette Amstein | Jan 1, 2020 | Alt-Meat

Happy 2020! It is time to make our new year’s resolutions – not the kind we have completely forgotten by Jan. 31, but rather those that create new habits with better outcomes. For many Americans, the gluttony of Christmas cookies and eggnog leads to a resolution...
Beam me up, Siri: What voice-assisted search means for the meat business

Beam me up, Siri: What voice-assisted search means for the meat business

by Danette Amstein | Dec 6, 2019 | Technology

A weeklong business trip in November uncovered a shocking revelation:  Siri has become my new BFF. I asked her for the weather each morning, the location of the closest gas station and directions to a restaurant. I had her text my husband while I was getting ready for...
There are two sides to every story; help tell ours

There are two sides to every story; help tell ours

by Danette Amstein | Oct 24, 2019 | Alt-Meat

Every September we shut down Midan Marketing for four days and gather in one spot for our annual team meeting. This year our team descended on Tulsa, Okla. Our gathering always includes a day visiting places that help us educate our team members who do not have an ag...
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