Meat Consumer Shifts Creating Prime Opportunities
The pandemic has made an indelible imprint on American behavior: We don’t socialize the same way, we don’t work the same way, we don’t shop the same way. And we definitely haven’t been consuming meat like we did before COVID-19. As Anne-Marie Roerink has been...
How COVID-19 has upped the stakes for meat branding
I have made only three trips to the grocery store since the pandemic hit in mid-March. At first, I resorted to Instacart because two family members had potentially been exposed to COVID-19 and we were self-quarantining. When I started, Instacart through Publix was the...
COVID-19 roadmap: How to communicate to stakeholders now
It is 4:30 a.m. I can’t sleep. I am sitting in my makeshift home office, reflecting on this past month. My career has been devoted to the meat industry. My focus has been on serving as a conduit between the industry and consumers, using my experience and the talents...