Maggie O'Quinn, Author at Midan

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

by Maggie O'Quinn | Jul 29, 2021 | Transparency/Traceability

When it comes to trends at the meat case and what topics consumers are talking about, there’s an influencer I’m starting to recognize – Walmart®. They weren’t the first corporation to commit to becoming greener and they don’t have the loftiest sustainability goals but...

For Grass-fed Beef Consumers, It’s All About the Why

by Maggie O'Quinn | Nov 20, 2019 | Transparency/Traceability

“People don’t buy what you do, they buy why you do it.” Simon Sinek’s famous reminder to start with “why” is a powerful one for all of us as we ponder what the future of the meat business looks like. Somehow, we’ve found ourselves in a strange new world where we are...

Meat: The Benefits of the ‘Real Deal’

by Maggie O'Quinn | Dec 5, 2018 | Marketing

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up on a beef cattle farm in Georgia, no meal made it to the table without some form of animal protein on it. There was always plenty of ground beef (read:...

What We Can Learn from the Grassfed Movement: Amplify to Multiply

by Maggie O'Quinn | Jul 18, 2018 | Marketing

The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic growth: U.S. retail sales of labeled fresh grassfed beef grew from $17 million in 2012 to $272 million in 2016, doubling every year.But beyond these...

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

For Grass-fed Beef Consumers, It’s All About the Why

Meat: The Benefits of the ‘Real Deal’

What We Can Learn from the Grassfed Movement: Amplify to Multiply

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Meat Consumer Segmentation 2.1 Top-Line Summary

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