Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like TikTok and Instagram for food ideas.1 Among Gen Z meat and dairy shoppers, 53% say they discover recipes and products on TikTok.2 During the holidays, that...
Social Strategies to Win Big with Tailgating
The weather is getting cooler, leaves are falling and across the nation, many Americans are gearing up for football. And where there’s football, there’s tailgating! In fact, 80% of Americans tailgate each year. The Game Plan for Meat Brands Why does this matter to us...