Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Stop Apologizing for Pork: Flavor is the Way Forward
At the Illinois Pork Expo on January 30, Ever.Ag chief livestock economist Steve Meyer summed up the state of the pork industry: “Things are looking better, but not good.” As proof, he pointed out lower input costs, stronger wholesale demand, recovery in...
It’s About To Be Pork’s Big Moment (Don’t Mess It Up!)
The fresh meat supply of both beef and pork has fluctuated over the last several years. Right now, pork supply is robust compared to beef as exports of pork have softened and beef has started to contract. According to USDA numbers, the U.S. is currently producing...
Driving Pork Value Through Segmentation
Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and retailers, pork offers an opportunity to drive additional sales and dollars at the meat case if we follow the example set by beef and chicken. There are...
Pork Quality: It’s Time to Focus on the Eating Experience
Pork quality has always been defined as “safe, wholesome and affordable.” While these are certainly worthy goals, today they are table stakes throughout the food industry. The pork industry has done a great job over the last decade of improving both harvest and...