Marketing Articles

Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?

One of our Midan principals, Michael Uetz, recently attended the Meat Industry Conference & Analysis (MICA) in Fort Worth, TX, and returned with industry insights and updates. Here’s what you need to know as we look ahead to 2026 and beyond: 1. Beef Demand Remains...

From Craving to Cart – Driving Holiday Sales Through Social Commerce

Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like TikTok and Instagram for food ideas.1 Among Gen Z meat and dairy shoppers, 53% say they discover recipes and products on TikTok.2 During the holidays, that...

TSA for Marketers: No, Not the Airport Kind—Takeaways from the Protein Pact Solutions Summit 2025

Meat In the Middle: A Friendly Debate on Dietary Guidelines and the Role of Animal Protein with Dr. Anthony Chaffee, a medical doctor currently practicing in Australia, and Dr. Dustin Moore, a public health expert and researcher.If you’re like me, the acronym TSA...

Winning the Convenience Craver: How Meat Brands Can Drive Sales from Back-to-School Through the Holidays

Convenience Has Moved From Differentiator to Demand Driver It’s that time of year again when schedules ramp up, the activities seem endless, and the holiday season is just a couple months away! From back-to-school to the approaching holidays, families are faced with a...

5 Learnings From the AMC Social Influencer Panel

5 Learnings From the AMC Social Influencer Panel

May 22, 2023

In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can...

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

May 8, 2023

In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual...

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Apr 18, 2023

Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...

Urban Eclectics, Demystified

Jun 28, 2017

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...

I’m a Premium Player. What About You?

Apr 5, 2017

When it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and...

Five Opportunities to Sell More Fresh Meat

Jan 2, 2017

At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the...