Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...
Marketing Articles
Reflecting on Meat’s Role
Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...
Leveraging Social Media for Business Success
Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...
Tomorrow’s Meat Consumer: Are You Ready?
I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The...
At Midan, What We Do Is Who We Are
Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on...
Just Another Day at the Office…
If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream...
How to Spot an Aging Idealist
This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...
Urban Eclectics, Demystified
I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...
Not Your Average Carnivore
I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...
The Selective Foodies Party
Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...
I’m a Premium Player. What About You?
When it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and...
Five Opportunities to Sell More Fresh Meat
At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the...