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Marketing Articles

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we expect there will be three distinct consumer mindsets at the meat case: the cost-conscious consumer who is feeling the effects of inflation but still...

Driving Pork Value Through Segmentation

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and retailers, pork offers an opportunity to drive additional sales and dollars at the meat case if we follow the example set by beef and chicken. There are...

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet 

These days you can’t talk about meat without mentioning inflation — and many of those conversations center around consumers cutting back on meat. So, what’s the cost to packer/processors who don’t maintain their share of consumers’ stomachs, hearts and wallets? The...

TikTok: Is Now the Time for the Meat Industry to Embrace It?

If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on TikTok. Users on other social media platforms often say that TikTok is, “a talent show for people who have no talent.” It’s a funny line but TikTok is no...
Four keys to win over Gen Zs

Four keys to win over Gen Zs

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of...