Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and...
Marketing Articles
Now is the Time to Optimize Your Share of Stomach, Heart, Wallet
These days you can’t talk about meat without mentioning inflation — and many of those conversations center around...
TikTok: Is Now the Time for the Meat Industry to Embrace It?
If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on...
How to Combat Three Critical Threats to Your Meat Business in 2022
Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat...
Midan Thought Leadership: 2021 Year in Review
Thinking back on 2021, it’s challenging to distill it from the many, many months we now lump together as “the COVID-19...
How Video Creates the Authentic Storytelling Today’s Consumers Crave
Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is...
Communicate the Value of Meat to Combat Rising Prices
For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other...
Pork Quality: It’s Time to Focus on the Eating Experience
Pork quality has always been defined as “safe, wholesome and affordable.” While these are certainly worthy goals,...
Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings
This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel...
Three Meat Snacks That Are Making a Comeback
3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create...
Four keys to win over Gen Zs
College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of...
Twitter + Public Relations = Mapping a Thought Leadership Path
In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply...