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Marketing Articles

Get to Know Gen Z Beef Shoppers

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Programmatic Advertising: Reaching the Right People at the Right Time

The rise of digital technology has drastically shifted how businesses reach potential customers.   At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...

Visualize It To Memorize It

In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...

An Investment in Gen Z is an Investment in Agriculture’s Future

More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume media, what they eat, how much time they spend on their phones each day. Technically a Gen Z myself (missed the millennial mark by a few years), sometimes...
Visualize It To Memorize It

Visualize It To Memorize It

In school I would read books, but I would not retain the information for long. I noticed that I remembered material...

Why 21 Is the New 7

Why 21 Is the New 7

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...