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Transparency/Traceability Articles

It’s Time to Embrace the Realities of Modern Farming

“Old McDonald had a farm. E-I-E-I-O.” – What are you picturing? If you’re like most, it’s probably a cow, a pig, a horse, two chickens and a cute dog running behind old Mr. McDonald. What probably makes you different than most Americans, though, is that you understand...

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

When it comes to trends at the meat case and what topics consumers are talking about, there’s an influencer I’m starting to recognize – Walmart®. They weren’t the first corporation to commit to becoming greener and they don’t have the loftiest sustainability goals but...

Antibiotics provide opportunity for industry to re-educate consumers

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...

10 Insights About Today’s Natural and Organic Meat Consumers

Meat packages, once a basic commodity bearing only weight/price labels, are now veritable billboards for the products they contain, branded and adorned with a range of claim stickers. At Midan, we wanted to learn more about who is buying claims-based meats,...