Updated Research: Meat Consumer Profile Reports

The meat industry is changing almost as fast as consumers’ attitudes toward meat itself. As a leading expert on meat consumers, Midan Marketing regularly surveys today’s meat eaters and analyzes the latest trends driving the industry.

In 2019, we released Meat Consumer Segmentation 2.0 — our groundbreaking study designed to better understand meat eaters and emerging trends. From this research, we developed five additional in-depth profile research reports that highlight these key consumer groups: Flexitarians, Grass-Fed Beef Eaters, Plant-Based Meat Eaters, Millennials and Gen Zs.

Each of these reports has been updated to include new information from our Segmentation 2.1 study conducted in September 2020. The new data highlights how the percentages among consumer segments shifted as a result of the COVID-19 pandemic, signaling new opportunities for packer/processors and retailers. These updated reports are vital to help you target these specific consumers and understand their evolving needs.

Click the links below to learn more about each of these critical consumer groups:

GET TO KNOW GRASS-FED BEEF EATERS

Grass-fed Beef Eaters Research Report

One-quarter of meat eaters purchase grass-fed beef regularly and grass-fed beef eaters primarily consume meat and poultry in most of their meals. In this report, you’ll learn why and how often they purchase grass-fed beef, how often they replace it with plant-based proteins and what preferences drive their decisions.

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FIND OUT WHAT MAKES FLEXITARIANS TICK

Flexitarians Research Report

Flexitarians represent about one-fifth of meat eaters and actively choose to replace meat and poultry with vegetable/plant-based proteins. In this report, you’ll learn why they have actively increased their vegetable/plant protein intake, purchase meat and poultry online and are more likely to embrace plant- and cell-based meat alternatives.

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UNDERSTAND WHAT APPEALS TO PLANT-BASED MEAT EATERS

Plant-based Meat Eaters Research Report

Although meat and poultry are the primary dish for most meals, plant-based meat eaters disproportionately opt for vegetable/plant proteins and seafood. In this report, you’ll see how they intend to increase their plant-based meat purchases and are increasing the frequency of their meat replacements.

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GET INSIDE THE MINDSET OF GEN Zs

Gen Zs Research Report

Gen Zs are less likely to consume local, no-added hormone and no-antibiotics-ever meats on a regular basis. In this report, you’ll learn why they are increasing their intake and replacement of vegetable and plant protein but are less inclined to purchase meat and poultry online.

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DISCOVER WHAT REALLY MATTERS TO MILLENNIALS

Millennials Research Report

Millennials are more likely to make online purchases of meat and poultry than the average meat eater. In this report, you’ll learn why Millennials are increasing their intake and replacement of vegetable/plant protein and have a growing interest in online shopping.

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